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Real Estate

How To Use Real Estate Video Marketing To Drive Property Sales

Real Estate Video Marketing

With the passing days, property prices are touching the sky. Moreover, there is so much crowd of agents and brokers in the real estate business that if you want to stand out, you have to do something unique to attract customers.

Videos are the best way for real estate agents to establish a relationship with their potential customers. According to data, 44% of home buyers search for homes online, and 73% of sellers list their homes who have a video. Also, up to 63 percent of house buyers make an offer without seeing the property, and 3-D walk-through viewing has increased by more than 500 percent since 2020.

Sometimes customers are in another city and planning to shift to your city then video is the best form to showcase the property to them. Video has so many benefits for the real estate agents; in this blog, we have mentioned types of videos that you can make for real estate marketing and can increase property sales.

For video marketing, you can hire a professional videographer. You can also shoot video with a camera or phone. Moreover, you can contact video production companies like Sensa Productions for experienced handling of your video marketing campaigns. There are so many apps that you can use to shoot professional videos and add effects to your videos. You can also use a real estate video editor to edit the final video.

7 Types Of Videos For Real Estate Video Marketing

Property listing videos

The craze for listing videos is increasing day by day. Moreover, it is one of the best ways to showcase the properties beautifully that are in your possession. Furthermore, with listing videos, you can attract potential customers who are looking to buy properties.

There are so many apps and websites that you can use while making videos for your real estate business. You don’t just have to make a slideshow of photos anymore. There is fantastic equipment that you can use such as the drone. To take the aerial view, you will get the best shot from the drone; whether you have a large open field in a rural area or a beach house, the drone will help you to get the perfect view for your listing videos. Now, all you need is a good video editor to do the editing and your video will be ready to show it’s magic.

Previous client interview videos

As there are so many real estate agents or brokers in the market, and everyone claims to be the best, it is impossible that everyone is the best. This is why you have to make a video with your previous clients. You can take their interview and ask them questions about their experience with you or your firm.

Real Estate Video Shoot

Industry experts advise videos

If you want to be reliable and trustworthy in the crowd, this is the best way. Make a video with industry experts about the trends in the market, how to save money while purchasing a home, and so on. Make a video and upload it on YouTube or any other social media platform. This will help you to increase your awareness in the market.

You may have so many ideas about buyers and seller tips you can either create blog content or video content, but video content is the best because people love to watch videos more than reading blogs.

Live Q&A videos

The craze of live streaming is increasing day by day, and if you also want to be in trend, you have to follow this step. There are so many apps through which you can do live streaming and real estate video marketing. You can resolve the queries of potential customers in real-time, or you can take your viewers on a virtual tour of their new house.

Neighborhood videos

When people buy property, they consider price and various factors like a neighborhood community, local market, schools, and so on. Everyone prefers that they will live in a good community with all the facilities, and there are so many people whose decisions can be influenced by these factors.

This is why you can make a video with neighbors and the surrounding area. For this work, you can hire a professional videographer or shoot by yourself and then do the final edit with the help of a real estate video editor to make your video perfect.

Market update videos

There might be many people who want to buy or sell a home, but they are looking for a perfect opportunity. With market update videos, you can establish a good relationship with them. Make videos that speak about trends in the market and what can be the future fluctuations in the market.

You can make such videos regularly and upload them on social media platforms or YouTube, and you can attract many potential customers for your business. As there is huge competition in the market, you have to do something unique so that customers will stick to you, and whenever they want to buy or sell any property, they will contact you.

Review videos

Happy clients are an asset to your business because they have the potential to spread the name of your brand or firm. Moreover, they can testify that you have the best service in front of the camera and can influence potential customers to sign on with you. Indeed you cannot force every client to do the same, but you can do one thing after the closing of the deal you can ask your client for a review or record a review video where they will share their overall experience with you. This will help you with your real estate video marketing; moreover, you can attract more customers through videos.


The competition in the market is increasing day by day, and there is a cut-throat competition to get the clients if you also want to be unique and get the customers. Video marketing is one of the best ways. With videos, you can gain the trust of people and can establish a good relationship with them. We have mentioned some video types that you can make and do one of the best real estate video marketing.