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How to Grow Your Restaurant Menu with Plant-Based Offerings?

Plant-Based Menu

With a shift in the direction of people adopting a vegan and vegetarian lifestyle, there is an increased demand for plant-based meals in restaurants. According to a study, plant-based options in restaurant menus have increased by more than 60% in the past four years. This trend is expected to continue in the coming years.

The growing demand for plant-based food gives restaurants a golden opportunity to cater to this expanding market. As a restaurateur, the last thing you want to happen is to get left behind by this innovative and revenue-generating trend.

By offering a diverse array of plant-based dishes, you can cater to the needs of vegetarians and vegans and attract a bigger customer base seeking healthier, sustainable and innovative food choices.

With the right plant-based solutions, suppliers, ideas and processes, you can successfully integrate more vegetable-focused dishes into your menu and stay abreast with the culinary curve.

A Guide to Adding More Plant-Based Options to Your Menu

By making a few changes to your food menu strategies, you can seamlessly expand your menu to offer more plant-based dishes to your customers. Consider a book maker to find a better template for creating a digital menu like never before. It will add a sense of uniqueness and attraction to your menu as a book. Here are some of the most pragmatic ones among them.

Understand Your Target Market

Before taking the plunge to offer vegan and vegetarian options in your restaurant, you have to ensure there is a demand for these dishes.

Find out if there is a market for plant-based dishes among your current and target customers. You can do this by conducting surveys, running focus groups, or talking to your diners. Conduct thorough market research to identify local preferences and trends in vegetarian and vegan dishes.

By understanding your customers and market demand, you can tailor your offerings to match your clientele’s needs and preferences to make introducing these changes easier and more effective.

Use Only the Best Ingredients

Sourcing high-quality ingredients is an essential part of creating exceptional plant-based dishes. Partner with local farmers and suppliers and trusted food and beverage ingredient solutions providers to find fresh organic products you can use for your new and modified dishes.

Whether you need fresh vegetables, meat alternatives, oils, flavors or seasonings, make sure you only get the best ingredients from trustworthy and established suppliers. By doing so, you enhance the nutritional value and sustainability of your menu items. You can also establish transparency and trust with your customers.

Plant-Based Dishes

Integrate Plant-Based Options in Your Current Menu Items

A strategic approach to introducing more plant-based options in your restaurants involves creating plant-based versions of your current popular dishes.

If you serve burgers, offer an alternative to meat patties. This means introducing vegan patties made of black beans, mushrooms, quinoa or tofu. If pasta dishes are on your menu, inform your customers that they can order them without meat or only with vegetables.

With this strategy, you can also attract customers who are curious about plant-based food alternatives. You can also offer more options for those seeking familiar flavors while making conscious dietary choices.

Be Creative

Using more plant-based ingredients opens up a realm of culinary possibilities that can tantalize taste buds and delight even the pickiest diners. Work with your chefs to experiment with various plant-based proteins such as tofu, pea, tempeh, seitan and jackfruit to craft unique and flavourful dishes.

Use different vegetables, grains and legumes to create colorful and satisfying meals that showcase the depth and complexity of plant-based cuisine. Be creative with your dishes as well. Go beyond salads and steamed vegetable sides. Use different cooking techniques to create appetizers, mains and desserts that will wow your customers.

Focus on Nutritional Content

Successful plant-based dishes are those that balance both flavors and nutritional content. Because of this, make sure your offerings contain a variety of essential vitamins, minerals and other nutrients.

Read about the benefits of diverse grains like quinoa, farro, and amaranth, which give dishes nutritional value and interesting textures and flavors. Remind your chefs to use healthy cooking techniques, such as baking, steaming and stir-frying, to ensure the ingredients retain more nutrients.

Showcase Global Cuisines

Another way to make your plant-based menu more interesting is to draw inspiration from global cuisines.

Work with your culinary team to create Mediterranean, Asian, Middle Eastern, and Latin American menu items that showcase vegetarian ingredients. These cuisines are known for various plant-based dishes that will catch the eye and palate of your diners.

You and your team can decide to offer traditional or fusion dishes to diversify your menu. With this, you can expand your plant-based offerings and give your customers an educational and multicultural dining experience at the same time.

Create Interesting and Clear Menu Descriptions

Effective communication is crucial for enticing customers to try your plant-based offerings. As such, design your menu with clear and distinct labels and descriptions to highlight these dishes. With a descriptive, easy-to-understand menu, you can help your customers decide faster and make your plant-based options seem enticing and irresistible.

Aside from the term ‘plant-based’, use veggie, vegan, vegetarian, meat-free and plant protein in your labels and descriptions.  Also, use descriptive text to showcase the ingredients, preparation techniques, and flavor profiles of each dish.

Offer Seasonal and Limited-time Offerings

Keep your menu fresh and exciting by introducing seasonal and limited-time vegan and vegetarian offerings. You can do this on all your menu items, from entrees to desserts. This tip allows you to create anticipation among your customers, which can encourage them to visit your restaurant regularly and try new and innovative dishes.

Additionally, seasonal ingredients can enhance the flavor profiles of your offerings, making them even more appealing to diners seeking variety.

Promote Your New Dishes

Ensure your loyal customers and target market know about your new plant-based offerings by marketing them. Use social media and your website to get the word out about your new offerings. Include eye-catching photos of these dishes to attract your target audience and make them interested to try them.

Consider offering discounts or deals on your plant-based menu items to entice new customers and encourage your loyal ones to try something new. You can also use print ads, radio spots and other traditional marketing methods to promote your new menu items.

Listen to Customer Feedback

As you expand your plant-based options, always seek and prioritize customer feedback. Customer reviews and comments let you know which new dishes are popular and which are not. Their insights can also help you identify areas for improvement and emerging flavor preferences.

When you regularly update and refine your plant-based offerings based on customer feedback, you show you are willing and committed to meeting their needs. And this can cement their loyalty and encourage them to support and promote your restaurant.

Regardless of where your restaurant is in terms of business growth, you can join the plant-based bandwagon. You can also set new standards for delectable and sustainable dining experiences that your customers will enjoy and keep coming back to.


Inclusivity is essential if you are handling a restaurant business in today’s age. With the rise in demand for a plant-based diet, your menu must reflect the same so that people of varied food preferences can avail of your services. Thankfully, by employing simple pragmatic solutions like the ones mentioned above, you can expand your restaurant menu with plant-based items.